Market Insights

Roxanne Ramirez named Entrepreneur of the Year by Latina Style

LATINA Style Inc., the premier company addressing the needs of professional Latinas in the United States, named Roxanne Ramirez as Entrepreneur of the Year for San Antonio at its 25th anniversary of the LATINA Style Business Series conference.

Launched in 1998 with the assistance of the U.S. Small Business Administration, the award-winning conference focuses on creating a solid foundation that allows Latinas to start their own business or take their company to the next level. These conferences bring Latina business owners and key corporations together for connection, networking, and business building opportunities. Roxanne also participated in one of the many LATINA Style Business Series panel discussions with other powerhouse Latinas titled Spotlight: The Paths to Success.

“What an honor! I’m so proud to even be named on this list of accomplished and brilliant Latinas, but to be named the Entrepreneur of the Year for San Antonio, on such a special anniversary of the conference tour, is overwhelming in the very best of ways.”

Nominees for the award were submitted by partner organizations and included:

• Bernadette Rendon Peña, founder of Miella Media
• Brenda Anz, CEO of Saving Our Way
• Christina Jovanna Olivarez, founder of Christina SBG LLC and Hustle + Socialize LLC
• Denise Rodriguez-Hernandez, owner of The Eatery Culinary Group and M-Pressed LLC
• Dr. Erika Gonzalez, CEO and president of South Texas Allergy & Asthma Medical Professionals
• Martha Livingston, president of San Antonio Counseling and Behavioral Center
• Evonne Gonzales, CEO of the Lotus Effect LLC
• Hope Andrade, co-founder/partner of GO RIO San Antonio River Cruises and Andrade-Van de Putte & Associates
• Marisel Ballard, owner of Trustworthy House Cleaning Services LLC
• Melissa Aguillon, owner of Aguillon Creative
• Roxanne Ramirez, principal, board member, previous CEO of CNF Technologies Corp.

“I hope this award inspires young Latinas to chase their dreams and reach for the stars. You are mighty, brilliant, beautiful, and are a force to be reckoned with,” said Roxanne.

According to the San Antonio Report, LATINA Style had the support and participation of Ayala; Nicole Navarro-Velesiotis, vice president of Santana Group and vice president of Integrated Human Capital; and Lisa Navarro-Gonzales, vice president of Santana Group and vice president of Forma Automotive as honorary chairs of the conference in San Antonio. Co-chairs of the event also include Marina Gonzales, president and CEO of the San Antonio Hispanic Chamber of Commerce; retired U.S. Air Force Col. Lisa Carrington Firmin, owner of Carrington Firmin LLC; Jessica Barnes, Alamo Colleges’ director of chancellor’s office operation; and Eric Castillo, Alamo Colleges’ chief diversity, equity and inclusion officer.

About LATINA Style Inc.

LATINA Style Inc., headquartered in Dallas, is the publisher of LATINA Style Magazine, a lifestyle magazine for professional Hispanic women. The magazine has been published for 28 years and has a national readership. LATINA Style Inc. is the host of the LATINA Style Business Series, the LATINA Style 50 Report, the National LATINA Symposium and the LATINA Style HERO Initiative.

To learn more about LATINA Style Business Series or their 2023 conference schedule, visit